A mail I got today from Ankur had some really interesting ad work.
All of them are very pertinent to the Indian, and totally "desi".

Enjoy!

Extreme Diet Coke & Mentos Experiments II - The Domino Effect

Well this isn't exactly wat u would call an ad.. more of a funny vid category.. enjoy... The guys from EepyBird are back, with 251 bottles of Diet Coke and over 1,500 Mentos mints. In Experiment #137, they did a mint-powered version of the Bellagio fountains. This time, it's one giant Coke & Mentos chain reaction that has to be seen to be believed. Keywords: eepybird eepy bird mentos coke diet coke mentos experiment fountain soda science geyser experiments fountains geysers

80s ISUZU GEMINI TV advertistment

If you thought manoeuvering a safari was something, then this is the baap of them all.. 80s ISUZU GEMINI TV advertistment This video of an astonishingly choreographed Isuzu Gemini television commercial from the 80s allegedly doesn't use any special effects or CGI. Found it on Steve Bass' blog Trust me, this video is worth downloading and watching even on a dial-up.. :)

Just bumped in to suggest two good papers I found on the net related to Advertising:

http://www.trial.warc.com/Samples/#Advertising

These are in the Free Trial Section of the World Advertising Research Center Website...

Whatz in an ad?
I am actually against blogs with no title space, but this blog creator has chosen a wrong template I guess. Anyway, to the question. Put the question to any company and you will know what importance an ad holds. Hutch enjoys a healthy market recognition, thanks to its impressive ad campaign.

A poll conducted by agencyfaqs.com and The Brand Reporter aimed at finding the brand with the maximum buzz around it in the year. Actually, it found out 50. Respondents were made to select 5 brand out of many given and finally the top 50 with full analysis will be published in the latest issue of The Brand Reporter.

The top 10 were announced yesterday and the topper in each category shows what effect advertising can have on the consumer. While Airtel emerged as the overall buzziest brand of the year, Hutch remained a close second. Telecom sector still booming in India, probably offers took over ads, but in other sectors it was loud and clear that ads had an important impact on the consumer minds.

At the third spot is SBI, which is the first in the Finance sector. And one probable reason behind the buzz is the recently launched ad campaign, Surprisingly SBI! The ads appealed to the audience well. But, theres someone who thinks otherwise too. Try Sucheta Dalal! She has given a good analysis of the campaign, but then for an ad that spans just about 30 seconds and gives you an info about something new, you dont care a lot to analyse. Ads can be of two types that. So bad that u get turned off by the company, or so good that you forget to analyse the company based on it. As soon as SBI makes ads in the second category, Sucheta Dalal's analysis will get into hands of people who only check for reviews of ads!

Another good reason to say that an ad drives home what anything else cannot, we have ICICI falling in the listings. Even being a good service provider, it lost to SBI in finance sector. And Amul, thanks to its ad campaign, reigns in the food sector. Dont forget where you read of Amul's tactical ads even before this survey was out! :P

Taste of India

Indians have made their mark globally, but it is a commom fact that each one of us likes indigenous flavours. Every thing Indian draws us towards it. This is a fact Amul India capitalises on. It is not a youth brand or a hep brand, just some milk products. They could as well advertise saying Milk is nutritious, drink milk daily and all. But then, whats the SCA they have got in advertising?



That might be the reson they focus on current issues and carry out their publicity campaigns based on them. Amul has got some excellent print campaigns and their hoardings are very good, with the taglines very catchy! Be it Indian team winning or 9/11, Amul has got a catchy line and a cute hoarding up in every big city of the country, and being in Gujarat, you can never be oblivious of Amul. It is one of the biggest and best companies here.



If you think they have just some poking fun at politicians and current affairs, you are wrong! Look out for their latest hoarding with a map of Asia made of milk. In this hoarding, they show Sri Lanka as a drop of milk slipping into an Amul Milk packet. The hoarding looks good. Searched for a pic of it, but couldnt get it. The hoardings are up at many places in Ahmedabad, I guess they must be there in other cities too!!!



Amul has an archive of all its hit hoardings in its site here.

this post is due almost 2 days ago... and now three..
i was jus about to step out of the house.. (minutes after stepping in), when something on the telly caught my attention - of course an ad. this chap all dressed up as harry potter in his quidditch robes, broom and all was flying alongside a bike speeding on winding ghat roads.. this chap lands in a filling station, holding out a hose. the biker turns him down and manoeuvres more curves nimbly, all the while the whispering in the backgroung sounding - "Koi Mil Gaya"(??!!??).. and as a tunnel looms ahead, the bikers jumps off his vehicle, grabs the chap and lands back on the bike. the broom however crashes into the tunnel's roof(and for some reason, beyonf the comprehension of a rational mind - blows up, ya it jus explodes into a ball of fire.. ) boy, rider and bike emerge happily out of the other side of the tunnel... BAJAJ Discover D-TSi... wat??? this after tht cute Jackie Chan thing ?? now here was a spoof of Harry Potter(the opening scene, which i caught later, in fact shows something of Hogwarts castle) and Koi Mil Gaya .. There were pretty good spoofs(come summer, and the way the cola giants make fun of each other, stands testimony to my statement).. but this was plain bad... seriously, i thot ad amking at bajaj was growing with tht ad they had when they'd modified the logo(the whole indian heritage thing - where bikers zip around trying not to disturb kolams...), avenger(i forgive my barber.. feel like god.. frankly kick-ass), the unforgettable Hoodibaba teaser, the action packed sequences of Pulsar DTSi(there were two..)

O and btw, this ad faintly reminded me of the Karizma ad,... wonder if tht was intentional too...