Taste of India

Indians have made their mark globally, but it is a commom fact that each one of us likes indigenous flavours. Every thing Indian draws us towards it. This is a fact Amul India capitalises on. It is not a youth brand or a hep brand, just some milk products. They could as well advertise saying Milk is nutritious, drink milk daily and all. But then, whats the SCA they have got in advertising?



That might be the reson they focus on current issues and carry out their publicity campaigns based on them. Amul has got some excellent print campaigns and their hoardings are very good, with the taglines very catchy! Be it Indian team winning or 9/11, Amul has got a catchy line and a cute hoarding up in every big city of the country, and being in Gujarat, you can never be oblivious of Amul. It is one of the biggest and best companies here.



If you think they have just some poking fun at politicians and current affairs, you are wrong! Look out for their latest hoarding with a map of Asia made of milk. In this hoarding, they show Sri Lanka as a drop of milk slipping into an Amul Milk packet. The hoarding looks good. Searched for a pic of it, but couldnt get it. The hoardings are up at many places in Ahmedabad, I guess they must be there in other cities too!!!



Amul has an archive of all its hit hoardings in its site here.